The first big change is an update to Backblaze B2 Reserve, a pricing package the company unveiled in April that gives its channel partners the ability to sell storage capacity in a predictable fashion rather than on a strict consumption basis. “Backblaze is affordable, easy to use, and S3-compatible.”īackblaze wants to make it even more easy to use and affordable with the changes it is making to its channel program, Patel said. “We’re backing up over a half-million customers in 170 countries, and are managing about three exabytes of capacity,” he said.
The changes to Backblaze’s channel program also include a new partner portal to let partners register deals and better track the results of that registration going forward, said Nilay Patel, vice president of sales and partners and a co-founder of the San Mateo, Calif.-based company.īackblaze, which last year went public, has in the years since it was founded in 2008 grown from a focus on providing direct cloud-based data protection for individuals to working with small businesses to enterprises, and in the process made the channel a central part of its strategy, Patel told CRN. Cloud storage provider Backblaze has significantly upgraded its channel program with the ability to reserve capacity in advance to ease partners’ sales, along with a promise to not charge any fees beyond the cost of the capacity used by its channel partners’ customers.
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